Articles
Comprehensive guides and analysis on evaluating business opportunities, market entry strategies, and growth tactics.
Market: English (New Zealand)
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How to Evaluate a Business Opportunity in 2026
A comprehensive guide to evaluating business opportunities using our 7-factor scoring framework. Learn to assess demand, competition, margins, and execution complexity.
Market Entry Strategy: Choosing the Right Country
Learn how to select the best market for your business based on market size, competition levels, regulatory environment, and cultural factors.
Selecting the Right Business Model
How to match your skills, resources, and goals with the optimal monetisation path. Compare SaaS, marketplace, agency, productised services, and more.
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Competitive Analysis Framework
A systematic approach to analysing competitors before entering a market. Learn to identify weaknesses, differentiation opportunities, and strategic gaps.
Data-Driven Decision Making
How to use data to make better business decisions. Learn which metrics matter, how to gather reliable data, and common analysis pitfalls to avoid.
Exit Strategy Planning
How to build a business that can be sold. Understand what acquirers look for, how to increase valuation, and when to consider exit options.
Market Saturation Analysis
Learn how to analyse market saturation, identify overcrowded niches, and find underserved segments with growth potential.
Profitability Indicators by Industry
Industry-specific profitability benchmarks and KPIs. Understand what good margins look like across SaaS, e-commerce, services, and more.
Regulatory Risk Assessment
Understand regulatory risk across industries. Learn which sectors face increasing regulation and how to factor compliance into opportunity evaluation.
Startup Costs: Reality Check
Realistic breakdown of startup costs across different business models. Learn what to budget for and where new founders typically underestimate.
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